Toronto, November 2025 — Sport Travel was honored to take part in the 18th Annual PrimeTime Sports Management Conference & Trade Show, held at the Westin Harbour Castle in Toronto. This prestigious event brought together leaders in sports management, executives, academics, and entrepreneurs for high-level dialogue, experience sharing, and business development.
Our delegation actively engaged in this dynamic environment to strengthen institutional ties, explore new partnerships, and showcase the potential of Cuban sports within the international ecosystem.
Key Themes from the 18th Annual PrimeTime Sports Management Conference & Trade Show
Held in Toronto from November 2–4, 2025, the PrimeTime Conference brought together top executives, athletes, marketers, and legal experts to explore the evolving landscape of sports business and leadership. The following themes stood out across panels and keynote sessions: Athlete Health, Safety & Performance, Women’s Sports & Equity, Contract Negotiation & League Governance, Creative Marketing & Fan Engagement, Strategic Partnerships & Commercialization, Mega Events & Global Positioning, Sports Media & Platform Evolution.
Executives from Sportsnet, TSN, CBC, and DAZN explored the future of sports media, including streaming, rights management, and audience analytics.
The event also provided an exceptional networking platform, allowing us to exchange insights with representatives from leagues, federations, tech companies, and universities.
Sport Travel’s participation in PrimeTime 2025 reaffirms our commitment to the internationalization of Cuban sports, the pursuit of strategic alliances, and the promotion of initiatives that integrate tourism, education, and athletic development.
Sport Travel: Connecting Cuban sports with the world.